Sales & Digital Marketing

Introcution to Module

Assignments Due at The End of Each Week

Week 1: come up with a product idea (use a mind map)

Week 2: On the S&DM25 MIRO board, complete the mind map for your product/company name and check that it is available using the Blacknight Register Domain tool

Week 3: Complete the Mind Map and Website Flowchart activitieis on MIRO. Set up a website for your product (use Google Sites platform or similar). Just below this section, read about SEO, including LSI & Long tail keywords and apply these to your Homepage. Also look at the article on USP. Email me the link to your live/published product website you set up.

Week 4: Finish off viewing video 2, 3, 4 and 5 on marketing and complete the exercises as directed on the MIRO board. Spend some time this week working on your product website.

Week 5: Work at answering the questions within your Marketing Strategy Canvas. Remember to back up each answer/assumption with proof referencing the source used to come to your conclusions/answers.

Week 6: Complete your Marketing Strategy Canvas. Collecting your research resources on the MIRO board as you go. To hlep you with this download and view the latest Marketing Report 2024

Week 7: Download your Marketing Plan Template Use the guiding questions in the outline below to help you complete the different activities under each heading of your Marketing Plan.

This image outlines the structure of a marketing plan including guiding questions

Week 8: Continue working on your Marketing Plan.

Week 9: Continue working on your Marketing Plan. Begin to introduce aspects of the plan onto your product website. Ai copywrite tool to help you generate text content for your website Simplified

Week 10: Continue working on your Marketing Plan and your product website. Think USP and functionality.

Week 11: Continue working on your Marketing Plan and your product website. Follow my feedback and submit your draft Marketing Plan for feedback.

Week 12: Continue working on your Marketing Plan and your product website. Final submission for yoru Product website and Marketing Plan is May 8th.