Sales & Digital Marketing

Introcution to Module

Assignments Due at The End of Each Week

Week 1: come up with a product idea (use a mind map)

Week 2: Complete the worksheet on the S&DM23 MIRO board answering the 10 probing questions in detail.

Week 3: Complete the Mind Map and Website Flowchart activitieis on MIRO. Set up a website for your product (use Google Sites platform or similar). Just below this section, read about SEO, including LSI & Long tail keywords and apply these to your Homepage. Also look at the article on USP. Email me the link to your live/published product website you set up.

Week 4: Chose your final product name. Set up your Google Site website for your product and begin to populate your various pages with content. Keep in mind your USP and the Long Tail keywords and LSI we explored in last nights class. Email me the link to your live/published product website once you have it set up.

Week 5: Email me the link to your live/published product website ASAP. View the 4 remaining Marketing videos on the MIRO board S&DM24 before next Mondays class, making sure to complete the worksheets for each video using the Frame with your name above it.

Week 6: Complete your Marketing Strategy Canvas. Collecting your research resources on the MIRO board as you go. To hlep you with this download and view the latest Marketing Report 2024

Week 7: Download your Marketing Plan Template Use the guiding questions in the outline below to help you complete the different activities under each heading of your Marketing Plan.

Week 8: Continue working on your Marketing Plan. Begin to introduce aspects of the plan onto your product website.

Week 9: Continue working on your Marketing Plan and your product website. Ai copywrite tool to help you generate text content for your website Simplified

Week 10: Continue working on your Marketing Plan and your product website.

Week 11: Continue working on your Marketing Plan and your product website. Think USP and functionality.

Week 12: Continue working on your Marketing Plan and your product website. Follow my feedback and submit your draft Marketing Plan ASAP for feedback.